This project is in response to period taxes, which are sales taxes placed on menstrual products. The brand "imperative." attempts to find clever loopholes for selling menstrual producfts so that they cannot be taxed. In this project, I took three taxable menstrual products--liners, tampons, and pads--and created packaging for them as if they were non-taxable products--tea, viagra, and band-aids. Though this project is satirical, my goal was to raise awareness against period taxes and protray menstrual products as what they really are: imperative.
Box 1: 2.75" x 3.125" x 4.5" Box 2: 1" x 3' x 4" Box 3: 5.75" x 1.5" x 3.325"
Adobe Illustrator, Adobe Indesign, Cardstock, Menstrual Pads, Tampons, Liners
Type of Project